Strategic Industry Engagement

Helping government agencies make meaningful connections with industry

Communications plans

Mia works with government agencies to create industry-facing communications plans that take probity requirements into account and incorporate strategies, tools and terminology that resonate with industry. Each plan is tailored to meet specific objectives, and may recommend a mix of digital communications, information sessions, collaborative workshops and focus groups.

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Industry facilitation

Implementation of communications strategies often involves presenting directly to the industry sector/s in question. Mia will facilitate the required information sessions, including:

  • working with government stakeholders to understand the message to be delivered
  • liaising with key industry stakeholders to understand how the message will be received and what will make a difference to industry
  • development of effective, compelling content that genuinely resonates with industry
  • organisation and management of the information session, and
  • delivery of the content to assembled industry stakeholders.
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Industry engagement workshops

In the event government is seeking consultation and feedback from industry, Mia will facilitate industry workshops and/or focus group sessions to support the desired outcome (for example, development of new policy or technology standards, or to support a procurement). This may involve:

  • working with government stakeholders to understand the desired outcome in detail
  • liaising with key industry stakeholders to understand the corresponding commercial environment
  • development of workshop strategy and content to support the agenda, fully incorporating probity requirements while giving industry a voice
  • organisation, management and facilitation of the workshop.
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