Strategic Industry Engagement

Mia works with government agencies to create industry-facing communications plans that take probity requirements into account and incorporate strategies, tools and terminology that resonate with industry. Each plan is tailored to meet specific objectives, and may recommend a mix of digital communications, information sessions, collaborative workshops and focus groups.

Implementation of communications strategies often involves presenting directly to the industry sector/s in question. Mia will facilitate the required information sessions, including:

• working with government stakeholders to understand the message to be delivered
• liaising with key industry stakeholders to understand how the message will be received and what will make a difference to industry
• development of effective, compelling content that genuinely resonates with industry
• organisation and management of the information session, and
• delivery of the content to assembled industry stakeholders.

In the event government is seeking consultation and feedback from industry, Mia will facilitate industry workshops and/or focus group sessions to support the desired outcome (for example, development of new policy or technology standards, or to support a procurement). This may involve:

• working with government stakeholders to understand the desired outcome in detail
• liaising with key industry stakeholders to understand the corresponding commercial environment
• development of workshop strategy and content to support the agenda, fully incorporating probity requirements while giving industry a voice
• organisation, management and facilitation of the workshop.